Instagram Marketing Crash Course

Instagram Marketing Crash Course

Instagram Marketing  is a subdomain of Digital marketing. Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines. However, the more recognizable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computers was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker. These kinds of databases allowed companies to track customers’ information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not as efficient.

Social Media Marketing The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel. Affiliate Marketing Affiliate marketing is one of the oldest forms of marketing, and the Internet has brought new life to this old standby. With affiliate marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced. Many well-known companies like Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their products.

With an advertising audience of more than 1.16 billion people, Instagram offers dramatic reach for brands. And the potential reach of Instagram marketing has grown substantially this year—increasing by 76 million people in just the last quarter. Fully 90% of Instagram users follow at least one business. And it’s not just consumer products that benefit. More than 36% of B2B decision-makers use Instagram when researching new products or services. This Instagram marketing tips 2021 cheat sheet will help rev up your Instagram strategy, whether you’re just getting started or you’re already a seasoned pro. Before you get started with Instagram marketing, you need an Instagram Business account or an Instagram Creator account. Before you start posting on Instagram, ask yourself (or your team) one thing: Why are you on Instagram? As popular as the platform is, your answer shouldn’t be, “… because everyone else is.” To be successful on Instagram in the long-run, you must have a set purpose and goals so you can justify your time, energy, and monetary investment. There’s no right answer here. Maybe you’d like to use your Instagram feed to post and sell your products to customers, like Anthropologie. (Many ecommerce and physical products businesses are on Instagram for this reason.) Determine the audience you want to reach before you begin marketing on Instagram. If you have other marketing strategies in place, draw from those to keep your efforts consistent. Don’t forget to consider factors like age, location, gender, income, interests, motivations, and pain points. After you determine your Instagram audience, do a competitive analysis to see what other marketers in your field are posting. If you already know your top competitors, start by reviewing their Instagram profiles. If not, search for terms related to your business and industry to find similar accounts. Conduct a quick audit of related accounts to see what posts are getting the highest engagement, what popular hashtags they’re using, what their captions are, how often they post, and how quickly they’re growing. This information can serve as a benchmark as you start growing your own account. While auditing your competitors’ content, take note of any opportunities they might’ve missed. Adding unique content into the mix will help your business to stand out from the rest.

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